How to Create a WhatsApp Sales Funnel

The most popular messaging app in the world is WhatsApp, which has more than 2 billion users that are active on the platform each month. However, many companies struggle to keep track of the discussions that take place on WhatsApp and to leverage the platform to construct a funnel for their company.

The whole of the funnel process shown below will assist in enhancing the communication among your team as well as bringing an increased number of conversations and leads to your WhatsApp Business account.

The level of awareness requires you to use your wa.me link.

In order to attract traffic to your WhatsApp Business, you will need to make use of a wa.me link. It is a simple URL that you can post anywhere, and it contains the country code and phone number for your location, as seen here:

https://wa.me/?countryCode=+phone#

For instance, if you ran a company in Costa Rica, your website's uniform resource locator (URL) may be wa.me/50682341234.

The?text= variable type is another another sort of wa.me link that you may generate. This gives you the ability to provide a sample of text that will be shown to your customers after they click the URL. For instance, adding?text=Hi! would do this. How have you been? will display the greeting "Hello! "Hello, how are you?

You will need to change it to the string that is shown below in order to make this link.

https://api.whatsapp.com/send/?phone=50682341234&text=Hi%21+How+are+you%3F&app absent=0

You don't need to bother about manually inserting all of the symbols. Take your?text= URL (https://wa.me/50682341234?text=), as this will make things much simpler. Hi! (Hello, how are you?) and then paste it into the address bar of your browser. The URL will be converted for you automatically by the browser so that you may use it for a variety of call-to-action (CTA) buttons.

Wa.me links are very adaptable and may direct users from any channel into a WhatsApp discussion with your company. The following are some examples of common areas where marketers would employ a wa.me link:

YouTube video descriptions

Facebook communities

Blogs

QR codes

Click-to-Call button on website

Phase of consideration: cultivating potential WhatsApp customers

You need to make sure that any location where you put a wa.me link has its own unique experience, complete with personalized messaging. Take, for instance, the case when a potential customer enters your WhatsApp sales funnel by scanning a QR code. Be sure you have representatives on hand at all times so that you can reply to users swiftly and adapt their experience to meet their needs.

Personalization of this kind may assist increase conversion rates and decrease the amount of resistance encountered while making a purchase. It is believed that eighty percent of consumers are more likely to make a purchase from a firm that offers a personalized experience.

You may also incorporate a link to wa.me in the advertisements that you run on Instagram (IG) or Facebook. You have the option of hiding the link behind a call-to-action button in the JSON advertising that you create, or you can put it in the main body content of the ad.

WhatsApp funnel

At the time that this article was written, WhatsApp did not yet allow automated messaging, with the exception of an initial welcome message that is sent out once every 24 hours and an outside of business hours message that may be configured after downloading Whatsapp Business. You will, as a direct consequence of this fact, be required to depend on human agents to reply to requests for all further discussions.

When it comes to your WhatsApp funnel, make sure you keep the following tips in mind:

The following should be collected in a CRM: You may save information in the CRM offered by ManyChat or in a third-party program by using Zapier. You may construct more tailored dialogues to employ in the lead nurturing and sale closing processes by using this data.

Respond to inquiries in a timely manner and in an effective manner. According to research, 75% of customers want a response to their queries on social media within 24 hours of posting them. Build a system that enables customer service representatives to quickly respond to leads, regardless of whether the responses are automated or handled manually.

Make use of tools developed by a third party to distribute leads to each salesperson: Make use of Monday.com or a customer relationship management system to inform each sales person of the contacts for whom they are accountable.

Purchase phase: putting the finishing touches on the deal

The process of closing the deal in WhatsApp requires effort, just like it does in other social media sales funnels. People in Latin America are extremely receptive to discussion and want to get individualized attention in business, which implies that a totally automated system may not always perform to expectations.

It is necessary for both your automated discussions on Instagram and Facebook Messenger to serve as bridges, transferring leads across to WhatsApp. The secret to achieving improved conversion rates for social media leads lies in the addition of a single button that contains a link to wa.me.

People communicate with their loved ones, friends, and family members using the app WhatsApp. It evokes strong feelings. Never be scared to put stickers and audio notes to use in your work.

Businesses create sales by:

Sending links to sales or landing pages for products

Making tailored deals available via WhatsApp chats

Setting up time-saving communication methods such as video calls or phone calls through Whatsapp

Using well-known stickers as a way to identify with the primary character

A remark on the customer assistance offered by WhatsApp

Each social media channel is shaped by culture in its own unique way, and Whatsapp's is very emotional, comfortable, and welcoming. Everything takes place via WhatsApp, including news about the family, get-togethers with friends, groups with colleagues or classmates, etc. It serves as the primary mode of communication in many different locations all over the globe. Because of this, cold management of the leads is not something that can be done on WhatsApp. The level of individualized care and meticulous attention to detail provided by each organization will determine the level of success achieved in terms of sales.

As an example, the difference between stating "We're not accessible right now" and "Hi! There are two very distinct meanings conveyed by the phrase "our customer service crew is presently sleeping at home with their loved ones." The latter is warm and compassionate; the former is impersonal.

When using WhatsApp, you will need to go back over previous discussions. Let's say you spoke to a lady called Mariana the other day and she noted how ill her dog was. You might make it more personal by greeting Mariana with something like, "Hello, Mariana! In continuation of the discussion from the previous day. I am hoping that your dog is feeling better today. If you do acquire a new bed, I have actually gotten permission from my supervisor to give you a cushion for her to use.

Include WhatsApp as part of your overall marketing strategy.

Marketing using WhatsApp allows you to more effectively interact with leads, which in turn helps enhance client retention and company growth. You are able to make free calls, send free international messages, participate in free group chats with other people, and send multimedia messages, among many other things.

When you link WhatsApp with ManyChat, you can transfer leads from Facebook and IG Messenger to WhatsApp to complete transactions and give customer assistance. If you give it a go right now, you'll quickly discover how it can result in more simplified communication and more income.